ACCESS board member Caro Verbeek gave a TED talk on ‘Inhaling history and smelling the future’ at TEDx Groningen. YouTube cannot do justice to the synaesthetic experience of Caro’s presentation, but the video is certainly worth watching!
Verbeek stresses that due to the increase of social and digital media, there is more need than ever to pay attention to direct and intimate – non transferable – qualities of smell. According to Verbeek it is time to take your nose out of your books, and start inhaling the environment as a meaningful source of information and inspiration.
Caro Verbeek is an art and smell historian, curator and author with a focus on modern, olfactory and tactile art. She is currently a PhD candidate at VU University with the project ‘In Search of Scents Lost – Reconstructing the Aromatic Heritage of the Avant-garde’. She teaches the course ‘The Other Senses’ at the Royal Academy of Arts (The Hague) and moderates the monthly ‘Odorama’-platorm at Mediamatic Amsterdam. She curated a show on olfactory art at Villa Rot (Germany) in 2015 and co-curated the Museumnight ‘Ruiken in het Rijks’ (Smelling at the Rijksmuseum) in 2012. She regularly does olfactory interventions at museums and universities worldwide. http://www.caroverbeek.nl